OnePlus launches its first physical experience Store in India

OnePlus launches its first physical experience Store in India

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The store is located in Bangalore and will offer users a chance to experience OnePlus product first hand.



OnePlus has opened its first physical store in Bangalore, India. Called the OnePlus Experience Store, it is spread over 14,000 sq. ft and offers four different zones. There is an independent service centre in the basement, a retails and community zone on the ground and mezzanine floors, an office will offer users a chance to check out OnePlus Product and will also conduct engagement activities for fans.



Vikas Agarwal, General Manager of OnePlus India said that since the phones are only available online and exclusive to Amazon, the company realised the need for an offline presence so that people will be able to checkout its devices. The company notes that it will start with the experience and there will be some select events where it sells phones, but will still primarily sell online. The store will also sell accessories and fan merchandise. however, OnePlus Co-Founder Carl Pei notes that they do not expect demand to go up with the store. Rather, the store is more about the experience and confidence building. The rise in demand may come a year or two later. OnePlus founder, Carl Pei and Pete Lau also confirmed that the company will not be launching more than one device per year and there are no plans to introduce a new version of the OnePlus X. Further, the two are meeting the Karnataka Chief Minister later the day. However, the agenda of the meeting is not yet known.

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A few month ago, the company launched its exclusive e-commerce store in India. The store was aimed at making it easy for OnePlus users to purchase genuine OnePlus products and accessories in India. Accessories such as cables, chargers, and so forth, the phones themselves are still only available via Amazon.



source : digit