Apple UK App Store prices will rise 25 percent

Apple UK App Store prices will rise  25 percent following Brexit currency fluctuations

Apple App Store

Price in the UK's App Store are set to rise 25 percent as the pound continues to lose value after Brexit. According to a latter sent to Apple Developers reported by 9to5Mac and confirmed by the The Verge, the cost of the former cheapest app will rise from 0.79 to 0.99, while the next tier of prices will be bumped from 1.49 to 1.99 and games like Super Mario Run which previously cost 7.99 will now set UK customers back 9.99.



This latest round of price changes doesn't just affect the Uk ( customers in India and Turkey are also going to see increases), but the extra cost is certainly a side effect of currency fluctuation following Brexit. The pound;s value is currently on its way to a 31-year low against the dollar, briefly falling below $1.20 on Monday following newspaper reports of UK price minister Theresa May ambitions for a "hard" Brexit. This means the UK's departure from the EU single market, with May's plans set to be announced in full today.



News of the App Store increases follows similar price hikes for macs in UK last October, including bumping the price of the three-year-old Mac pro by £500. and apple is of course not the only US tech giant to be affected by these currency changes, with companies including Tesla and HTC introducing similar increases.



source by : the verge